Pepper is a bra company that designs and creates a bra for small boobs. Literally, filling a market demand for fitted bras and empowering women along the way.
Successes!
The startup launched a kickstarter campaign earlier this year and exceeded its goal by 470%. The campaign raised $47,320, backed by 952 people. Now, customers can order the “All You Bra” on Pepper’s website for an affordable $40.
This week, the two co-founders, Jaclyn and Lia, pitched at WeWork’s Creator Awards in New York!
About the Founders!
Jaclyn’s background is in marketing and bringing technology products to market. Irked by not finding a bra that fit her needs, she decided to start Pepper. While explaining her idea to a colleague, she found her cofounder, Lia. Lia’s background includes analytics, finance, and operations. Together, the cofounders share a passion for diversity in the media and body positivity. Bringing those passions together, the duo is developing the perfect product for an underrepresented target market, women with small boobs.
Follow along!
Love what these cofounders are up to? Follow along on social media (Instagram, Twitter, and Facebook); support their venture by purchasing the “All You Bra“; and share with your friends and family!
Feeling Empowered?
Read about another retail company, Knotty Tie. Knotty Tie is an accessory company that is giving quality goods a handsome comeback!
